Reading List
Leading people to achieve a big idea isn’t easy.
But the road can be easier when you tap the brain trust of brilliant minds willing to share their insights, lessons learned, and scars.
I am delighted to share with you some of my “go-to “ resources when leading new strategies and accelerating results.
It’s a “live” list as I discover valuable insights. I welcome your thoughts --- and welcome your recommendations as well!
Connect with me at hello@susanschramm.com
Susan Schramm, Founder, Go To Market Impact, Author, Speaker
Click on one of the Acceleration Advantages below to see relevant resources I heartily recommend!
DE-RISK YOUR STRATEGY FOR IMPACT
Bridges, William, and Susan Bridges. Managing Transitions: Making the Most of Change. Da Capo Lifelong Books, 2017.
Christensen, Clayton M., James Allworth, and Karen Dillon. How Will You Measure Your Life? Harper Business, 2012.
Fletcher, Angus. Storythinking: The New Science of Narrative Intelligence. Columbia University Press, 2023.
Heath, Chip, and Dan Heath. Decisive: How to Make Better Choices in Life and Work. Crown Currency, 2013.
Ainsworth-Land, George T. Grow or Die: The Unifying Principle of Transformation. John Wiley and Sons, 1986.
Moore, Geoffrey. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Harper Business Essentials, 1991.
Osterwalder, Alexander, and Yves Pigneur. Business Model Generation. John Wiley and Sons, 2010.
Sinek, Simon. Start with Why: How Great Leaders Inspire Everyone to Take Action. Portfolio, 2009.
Webster, Tamsen. Find Your Red Thread: Make Your Big Ideas Irresistible. Page Two Press, 2021.
Wucker, Michele. You Are What You Risk: The New Art and Science of Navigating an Uncertain World. Pegasus Books, 2021.
ALIGN FOR MAXIMUM TRACTION
Block, Peter. Community: The Structure of Belonging. Berrett-Koehler Publishers, 2018.
Collins, Jim, and Jerry I. Porras. Built to Last: Successful Habits of Visionary Companies. Harper Business, 1994.
Congdon, Lisa, and Andreea Niculescu. The Live Your Values Deck: Sort Out, Honor, and Practice What Matters Most to You. Card deck.
Lowry, Ana Maria, and Susan Schramm. Maturity Stages of a Trusted Diverse Ecosystem. A & P International, Inc., 1st ed., 2022.
Morrison, Edward, et al. Strategic Doing: Ten Skills for Agile Leadership. John Wiley and Sons, 2019.
Schramm, Susan. Fast Track Your Big Idea! Navigate Risk, Move People to Action and Avoid Your Strategy Going Off Course. 2024.
Scott, Susan. Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time. Berkley, 2004.
Tsague, Patrice. 40-Day Coaching Guide: A Spiritual Journey for Entrepreneurs and Marketplace Believers. Nehemiah Publishing, 2018.
Vos, Chris. Never Split the Difference: Negotiating as If Your Life Depended on It. Harper Business, 2016. Chapter 5.
Wolf, Pam, and Tom Wolf. Identity and Destiny: 7 Steps to a Purpose-Filled Life. Xulon Press, 2011.
COMMUNICATE TO INSPIRE ACTION
Cunningham, Andy. Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition. McGraw Hill, 2017.
Decker, Ben, and Kelly Decker. Communicate to Influence: How to Inspire Your Audience to Action. McGraw Hill, 2015.
VandeHei, Jim, Mike Allen, and Roy Schwartz. Smart Brevity: The Power of Saying More with Less. Workman Publishing Company, 2022.
Whitaker, Scott C. Mergers & Acquisitions Integration Handbook: Helping Companies Realize the Full Value of Acquisitions. Wiley, 2012.
ADAPT TO PROPEL RESULTS
Clear, James. Atomic Habits: An Easy & Proven Way to Build Good Habits and Break Bad Ones. Avery, 2018.
Esser, Joerg. “The Secret of Adaptable Organizations Is Trust.” Harvard Business Review, 15 Mar. 2021, https://hbr.org/2021/03/the-secret-of-adaptable-organizations-is-trust.
Heifetz, Ronald A., Marty Linsky, and Alexander Grashow. The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World. Harvard Business Press, 2009.
Iny, Alan, Hans Kuipers, and Alison Sander. “Building Your Uncertainty Advantage.” Boston Consulting Group, 29 July 2020, https://www.bcg.com/publications/2020/using-uncertainty-to-your-advantage.
Iny, Danny. The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World. CreateSpace Independent Publishing Platform, 1st ed., 2015.
Reiss, Eric. The Lean Startup. Crown Currency, 2011, https://theleanstartup.com/. Accessed 29 Apr. 2024.